CREATIVE STRATEGIST AD DESIGNER

INSIGHT

I turn cultural insight, consumer psychology, and performance data into ad copy, design, and briefs that perform.

See the work
Portrait of Marlene C., creative strategist
INTO Curious by nature
CULTURE RESEARCH DATA
META TIKTOK APPLOVIN CREATORS
$20M+Client revenue contributed
7×Highest campaign ROAS
233%Conversion increase

Portfolio

Hover to pause

Concepted & Designed

Concepted · Video

Educational history

Script

Skeptical researcher

Concept · Script

Stealth podcast

Concept · Script

Personal story

Concept · Script

Microcurrent origins

Concept · Script

Founder story

Concept · Script

Skincare overconsumption

Concept · Script

Korean beauty POV

Concept · Script

Skincare vlog

Concept · Script

Emotional story

Concept · Script

Concepted · Static

Case studies

Complement ad: optimize your plant-rich diet, Essential multinutrient pouch with benefit pills and up to 25% off
Complement

Full-funnel growth for a U.S. vegan supplement brand

Complement needed more awareness and subscriptions in a competitive market. I built a full-funnel approach with fresh statics, GIFs and videos: awareness at the top, subscriptions through the middle and bottom. KPIs hit within 30 days.

  • 4×ROAS from middle-funnel campaigns
  • 30days to hit KPIs
  • 3formats: static, GIF and video
Purity Woods ad: your glass skin secret, all natural ingredients, Pur-Radiance face cleanser with three models
Purity Woods

Creative strategy for Meta and TikTok

I led creative strategy for Purity Woods' Meta and TikTok campaigns, including UGC videos, static assets and GIFs, and handled copywriting, trend research and creative briefs aligned with the brand's voice.

  • 69%higher ROAS through whitelisting
  • 1.43×ROAS lift in one month
  • 0.90%average TikTok CTR, 3× the benchmark
Christspiracy ad: from the co-creator of Seaspiracy, Cowspiracy and What the Health, online launch free to watch
Christspiracy

Full-funnel Meta strategy for a film campaign

I led creative strategy for the Christspiracy campaign, developing ad concepts, briefs and messaging for a full-funnel Meta strategy, and worked with the social and paid media teams to align viral content with targeted retargeting.

  • 5.65×ROAS
  • 6,200+leads at £0.76 CPL
  • $433Kraised, 144% over the goal

Part detective.Part designer.Always curious.

I’m Marlene, a creative strategist with a puzzle-loving mind and a knack for turning curiosity into creative ideas.

I’m fascinated by the psychology behind people’s choices and the cultural shifts that shape what we want – and how brands can lead those shifts. I bring these insights to life through creative concepts, briefs, copy, static and animated ads designed to catch attention, spark a feeling and make people act.

I especially love working with brands that are sustainable, clean, plant-based, human. I believe good brands deserve exceptional creative and the best tools available to amplify their impact. My goal is to be part of that change.

Testimonials

She consistently brought creativity, dedication, and a strong focus on results. Marlene developed engaging Meta ad campaigns and visually compelling assets that received great feedback from clients.

Klaus MitchellCEO and Co-Founder, Plant Based News

Marlene was able to produce invaluable work which in turn has allowed us to grow our community and membership numbers that sustain our NGO. She has always been flexible, a friendly collaborator, with whom everyone on our team has enjoyed working.

Nuno AlvimFormer Director, AVP / ProVeg Portugal

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